OUR STORY
ABOUT YÉONI
YÉONI. is RTW lifestyle brand that offers lux designer clothing: dresses, jackets, activewear, swimwear and more, targeting worldwide customers.
Our main goal is bringing authentic happiness into your daily life through our designs, YÉONI.
Our designs are canvases to express all beautiful things that also include inner beautiful thoughts to bring happiness, positiveness, excitements and to empower women through life.
We want to keep evolving continuously with our designs in all people's journey.
Our brand is the bridge between advanced haute styles and comfortable styles in daily life, emphasizing specialty that everyone can be special and unique in their own comfortable skins.
Our brand is a safe place for you to express your happiness, your own authentic skin through our designs, YÉONI.
We celebrate a diversity of authentic beauty. We aim for ageless targets and we believe that all women are beautiful regardless of their ages. Accessible for everyone, easy to wear silhouettes, feeling comfort in their own skin, but with special details.
We design long lasting products with high qualities that can be precious memories in your life.
Our main design aesthetics are feminine, flattering and having a unique point of view.
We work with the best talented people all over the world that have proven records. And we work with the best fabric mills & manufactures all over the world that have been working with the most prestigious luxury global brands.
#Empowering you to own your style #Empowering you to be you
ABOUT FOUNDER
Founded by Ji Yeon who has been working as a designer at established brands in the US. Her designs were selling out at major worldwide retailers such as Mytheresa, FWRD, Ounass, Nordstrom, Bloomingdales, Shopbop, Revolve, etc.
She has various experiences in fashion industry from designer brands to contemporary brands, global fast fashion brand. From all unique & different experiences over the years, she wants to deliver the best with her values to customers all over the world.
SUSTAINABILITY
We are committed to promote respects for the environment and human rights. We support sustainable and responsible practices from sourcing fabrics, production and distribution within our production chain. We carefully select our partnership manufactures considering their high-quality skill set and working conditions.
Before dispatch, each item is checked by QC team in South Korea or China. All of our orders are packaged in eco-friendly or recyclable materials. We ship international orders through DHL GoGreen Solutions. We pay a little extra to avoid carbon footprint emissions by using sustainable fuels with green supply chain design.
We are putting quality above quantity. We pursue high quality and unique, but timeless products that can last beyond a single season to avoid waste in fashion industry. Some of our items are sustainably made to order, which can mitigate the wasteful practices in fashion industry.
We also dedicate to craftsmanship and innovation.
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