YÉONI. is a ready-to-wear lifestyle brand offering luxe designs—from dresses and jackets to activewear, swimwear, and more—for global customers. At our core, we are committed to infusing authentic happiness into everyday life through thoughtfully crafted designs. Each YÉONI. piece serves as a canvas for expressing all forms of beauty, including the beauty of one's inner world—championing positivity, excitement, and self-empowerment throughout life’s journey.

We are constantly evolving, creating designs that accompany and uplift people through every chapter of their lives. Our mission is to bridge the worlds of elevated haute style and effortless everyday wear—grounded in the belief that everyone deserves to feel special in their own comfortable skin. YÉONI. is a safe place for self-expression—where comfort meets individuality, and every design invites you to embrace your personal version of happiness and authenticity.

We celebrate a diversity of authentic beauty-ageless, inclusive, and deeply personal. Our inclusive philosophy ensures that our garments—characterized by timeless silhouettes, thoughtful details, and refined femininity—are accessible, flattering, and wearable across generations. Each piece is crafted with longevity and emotional resonance in mind, designed to become a cherished part of your personal narrative. Our aesthetic is inherently feminine, confidently unique, and always thoughtfully refined.

We work with highly talented creatives, artisans, manufactures and textile mills—many of whom partner with the most prestigious luxury global brands—to ensure the highest standards of quality, craftsmanship, and artistic integrity.

#Empowering you to own your style #Empowering you to be you

Founded by Ji Yeon, who brings a diverse background in the global fashion industry, YÉONI. is the result of years spent crafting designs for established brands in the U.S. Her work has been carried by leading international retailers such as Mytheresa, FWRD, Ounass, Nordstrom, Bloomingdale’s, Shopbop, Revolve and more — with multiple pieces selling out.

With experience spanning designer houses, contemporary labels, and global fast fashion brand, Ji Yeon offers a uniquely comprehensive perspective—shaped by every facet of the industry—to her creative vision. Drawing from this rich and varied foundation, she launched YÉONI. to share her values, aesthetic, and unwavering commitment to excellence with women around the world.

We are committed to promoting respect for both the environment and human rights. At every stage of our production process—from fabric sourcing to manufacturing and distribution—we support sustainable and responsible practices. We carefully select our manufacturing partners based not only on their exceptional craftsmanship but also on their adherence to ethical working conditions.

Every item from YÉONI. undergoes meticulous quality control by QC team in China and South Korea before dispatch. For select items shipped within the U.S., inspections are conducted at our trusted partner facilities in the United States. For curated products sourced globally, quality control is handled directly by each brand’s headquarters. To further reduce our environmental impact, all orders are packaged using eco-friendly or recyclable materials.

At YÉONI., we value quality over quantity. We are dedicated to creating high-quality, distinctive, and timeless pieces that transcend seasonal trends, helping to reduce unnecessary waste in the fashion industry. Select items are also produced on a made-to-order basis—a conscious approach that minimizes overproduction and promotes more mindful consumption.

We also offer a rental service for clothing through our Client Access program, created for those who wish to experience our pieces before making a full purchase, or who may feel burdened by buying at full price. It also allows clients to enjoy our pieces for special occasions and daily stylish moments without immediate ownership. This initiative reflects our commitment to sustainability by encouraging thoughtful consumption, reducing unnecessary purchases, and allowing clients to experience the true value of each piece before deciding to keep it.

Our commitment extends to both craftsmanship and innovation—continually striving to create pieces that are as responsible as they are refined.

We’re more than just a clothing brand. We began with the vision of being a lifestyle brand concept. We aim to bring happiness into everyday life—not only through our in-house creations, but also through our curated collections featuring global emerging labels and well-established brands.

We carefully select hidden gems across all categories. We are a lifestyle concept store brand that celebrates the journey of happiness we cherish now, and the happiness still ahead—sharing moments of joy and inspiration with you.